Pillar · Campaigns

Campaigns.

Campaigns are the visible layer of a program. We dissect cadence, calendar density, and the structural choices behind the brands that consistently outperform.

Featured · Field report

The Two-Stream Model: Why Top Programs Treat Broadcast and Lifecycle as Different Products

Most underperforming email programs have one thing in common: they're running broadcast and lifecycle as a single unified calendar. Here's the structural separation that the top quartile uses instead.

CampaignsFernando PortelaMarch 4, 20267 min read

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Adjacent reports.

CampaignsFernando PortelaJanuary 14, 202610 min read

Campaign Calendar Density: How Top Programs Plan Q4 Without Burning the List

What an analysis of 540 retail email programs reveals about peak-season cadence — when to ramp, where the breaking point is, and how the top quartile recovers in January.